Albert Bandura.

Bandura is Social psychologist, born in December 4, 1925. Nowadays, he has 88 years old. Bandura is considered one of the most influential psychologists, with more than 60 years of career.

He received his bachelors degree in Psychology from the University of British Columbia in 1949. He went on to the University of Iowa, where he received his Ph.D. in 1952. It was there that he came under the influence of the behaviorist tradition and learning theory.

Observational Learning Theory.

This theory consists in presenting the children a model which conducted an aggressive behaviour against a doll. Children to observe this fact tended to imitate him, if they saw that the model was awarded acting more aggressive children.

This theory emerged from concepts such as attention, motivation, reproduction, retention, reinforces: past, pledged and vicars.

Therapy of self-control.

One of the best known therapies of Bandura is the therapy of self-control.

The ideas that we used as a basis for the self-regulation have been incorporated into a therapeutic technique called self-control therapy. It has been quite successful with relatively simple problems of habits such as smoking, overeating, and study habits. 

For almost six decades, he has been responsible for contributions to many fields of psychology, including “social cognitive theory” and “personality psychology”, and was also influential in the transition between behaviorism and cognitive psychology.